An Audience Every Marketer Wants To Meet
Hoover's is proud to have established relationships with highly desirable business and personal consumers.
Business Decision Makers
Audience Composition
- 11% are C-Level execs
- 5% are EVP, SVP, VP
- 41% make or influence business decisions
Why They Use Hoover's?
- Monitoring customers, partners, and competitors
- Evaluating acquisitions
- Comparing financials
- Learning about peers
What They Use Most
- Company Fact Sheets
- Financials
- Competitive Landscapes
- Executive lists & bios
Small Business Leaders
Audience Composition
- 15% are senior managers in businesses with less than 100 employees
- 12% have or will start their own businesses within 12 months
Why They Use Hoover's?
- Sizing up marketing opportunity
- Following market leaders
- Discovering prospects
- Creating marketing lists
What They Use Most
- Industry content
- Company Fact Sheets
- List building and download tools
Mobile Professionals
Audience Composition
- 41% have traveled for business in the last 3 months
- 69% have traveled for vacation in the last 3 months
Why They Use Hoover's?
- Business planning
- Customer and partner due diligence
- Cold calling/meeting prep
- Lead lists
What They Use Most
- Subscriber search tools
- Company Fact Sheets
- Competitor lists
- Officer lists & biographies
