Callaway Golf Company Description
Big Bertha gets Callaway Golf swinging. With its flagship driver named after a WWI cannon, Callaway makes premium-priced golf clubs that are popular with amateurs and professionals alike. The company's other drivers, as well as its fairway woods, irons, wedges, and hybrid products, are sold under the Top-Flite, Callaway Golf, and Ben Hogan names. Callaway makes Odyssey, Top-Flite, and its namesake putters. Golf balls are primarily sold under its own brand and the Top-Flite name; it holds the proprietary HEX Aerodynamics ball technology. At the top of the golf market worldwide, the company licenses its name for apparel, shoes, and golf accessories. Callaway acquired uPlay, a devices company, in December 2008.
View the Comprehensive Company Description for Callaway Golf
The Company Description provides a historical perspective of Callaway Golf's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Callaway Golf's evolution in the marketplace.
