New Balance Athletic Shoe, Inc. · Boston, MA United States
Company Description
Phone: 617-783-4000
Fax: 617-787-9355
Toll Free: 800-622-1218
View New Balance Athletic Shoe, Inc. Locations On A US Map
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This link will open in a new window New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, it shuns celebrity endorsers. By spotlighting lesser-known athletes the company claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by other shoemakers. Founded in 1906 to make arch supports, New Balance is known for its selection of shoe widths. Besides men's and women's shoes for running, crosstraining, basketball, tennis, hiking, and golf, the firm offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon. To read the full description, subscribe now.
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Key New Balance Athletic Shoe, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| 2008 Sales (mil.) | $1,640.0 |
| 2008 Employees | 4,000 |
New Balance Athletic Shoe, Inc. Executives
23 executives listed for New Balance Athletic Shoe, Inc.'s Boston, MA location.
| Title | Name & Bio | Contact |
| Chairman | James Davis | Network |
| Vice Chairman and EVP Administration | Anne Davis | Network |
| CEO | Robert DeMartini | Network |
Competition
Competitive Landscape for New Balance Athletic Shoe, Inc.
Because plastic products are widely used in industry and as consumer products, demand depends on the health of the US economy. The profitability of individual companies depends on product mix and production efficiency. Large companies have economies of scale in buying raw materials and in manufacturing commodity products such as bottles and plastic film. Small companies can compete effectively by specializing. The industry is labor-intensive: annual revenue per worker is about $220,000. To read the full description, subscribe now.Top New Balance Athletic Shoe, Inc. Competitors
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